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His all-time vorite movie is2001: A Space Odysseyand as a child, he aspired to be an astronaut so he can form colonies in space and help solve world overpopulation.

Now 48, Will Wright has yet to make it to the Milky Way, but he can take some pride in having created the best-selling PC game franchise of all time,The Sims. First released in 2000, the video game has sold over 100 million copies across the globe.

Will Wright, creator ofSporeandThe Sims.

Developed at Maxis, which was co-founded by Wright and is now part of Electronic Arts,The Simsshot the American game designer to me, earning him widespread recognition as one of the most important figures in the realm of video games.

Wright was in Singapore for the first time this week as part of a global promotional tour forEAs much-anticipated simulation gameSpore, slated for mass release September 7.

During a game demo, he said the concept forSporewas spawned from a desire to encapsulate everything else thatThe Simswas unable to–leading to his initial moniker for the game, SimsEverything.

His inspiration for the game also came from the Search for Extra Terrestrial Intelligence (SETI) Institute, an organization that aims to explore the origin of life and seek potential life-forms in the universe.

Wright explained that the fundamental concept behind entities such as SETI and the Drake Equation all seek to answer one question: Is there somebody out there? Developed by astrophysics professor Frank Drake, the Drake Equation attempts to estimate the number of extraterrestrial civilizations in the galaxy.

With these in mind, Wright laidthe foundation forSpore. Set in the backdrop of space galaxy, the game lets players develop civilizations and create species, allowing these creatures to evolve from a unicellular organism into intelligent social beings.

Described by Wright as a unique hybrid of single-player and massively multiplayer online games,Sporecan be played as a standalone single-player game, as well as an online real-time strategy game where players can develop and share their own user-created content.

In June, EA launched the free-for-download Spore Creature Creator tool to help spur content creation for the game in the lead up to its release in September. To date, over 2.6 million Spore species have been created–surpassing Wrights original target of 100,000, which was achieved just 22 hours after Creature Creator was launched.

In an interview with ZDNet Asia, Wright discussed howThe Simshelped shape the concept behindSporeand the importance of Asias role in steering future technological advancements. He also likened the realm of game design to Japanese martial art form of aikido and explained why games have social responsibility.

Q: How did the concept forSporecome about? Were you hoping to create something out ofSpore, that perhaps you wont able to do with The Sims?

Wright: A lot of it was science, looking at science as a whole, and around the question of astrobiology and SETI, and how we turned that into an interesting game experience where you look at the entire universe from a very different perspective.

We learned a lot fromThe Sims. We looked at what users were doing–creating content–but there was a lot of friction. When users made something, they have to put it up on the Web site, download it into My Folder, and boot up the game. So inSpore, we looked to much higher amplification at both the tools in the player effort and also taking away the friction of players sharing content–because that was half the fun, to share stuff you made–and that totally transparent inSpore.

In addition, we wanted to increase the diversity of things that players might make.Sporehas a lot of different elements from different things. We really made every element of the game, based on the players creativity.

So you made content-sharing more seamless, compared toThe Sims?

Yeah, we were seeing that the players, despite all the hoops they had to jump through onThe Sims, still enjoyed doing it and did a huge amount of it. So we thought, what if we lowered the friction and made it easier, how much more would they go?

I think the numbers we have on Sporepedia are interesting and really good early indication. WithThe Sims 2, we also released a character creator tool early. My projections then forThe Sims 2of 100,000 pieces of content by the time the game shipped were pretty much what we got. The difference were seeing now withSporeis in an order of multitude different in terms of the amount of content people are putting out.

These are games in which youre kind of an incompetent god because the system doesnt do what you expect it to do. You dont have omnipotence. And the ct that the world is unpredictable and a little bit out of your control keeps the game interesting.

The Simsfranchise has sold more than 100 million copies worldwide and is the best-selling PC franchise in history. Did you anticipate this phenomenal growth when you came up with the concept?

I thought it was either going to be a big flop, or a big hit. I didnt think there was going to be a middle ground forThe Sims. But I didnt envision it to be as big a hit as it was.

What did you think contribute to that growth?

I think a lot of it was the ct that we gave the player the role of storyteller. Rather than us trying to impose the story on top of the play experience, we left it very open-ended. And when players are playing the game, they would naturally craft a story and interpret it as such, and share these stories with each other. I think thats the thing that they really enjoyed aboutThe Sims–the ct that they can steer the story in whatever direction they can imagine.

And along the way, you introduced celebrities and merchandising into the game itself. And recently, Ikea was launched as an actual expansion pack. Is that a marketing strategy well see more of from EA?

Were starting to experience with a lot of business models, especially in the Asian market, like things around micro transactions. I thinkSporeandThe Simsare going to be exploring these things in the future.

I think a lot of what we learn in Asia will eventually be deployed to the rest of the world. Asia in some sense is becoming a proving ground for where the industry is going to evolve. And the expectation is those models that are developed for Asia, will be the ones that eventually become the predominant models even in the United States and Europe.

Because Asia is a huge broadband market, or because of its size?

For a lot of reasons, actually. Its a market that is developing very rapidly so theres nothing set in stone. In the United States, weve always had this shrink-wrap mindset and its kind of hard to get out of that box. And Europe is very similar to the United States in a lot of ways.

Asia has been r more experimental and has been leapfrogging technologies in certain areas. The cell phone adaptation in Asia leapfrogged a lot of the rest of the world. I think Asia is like the Wild West.

Asian countries like Singapore and the Philippines are trying to be regional hubs for game development. Any advice for them?

Be prepared for a lot of experimentations, including a lot of ilures. It reminds me of U.S. history where there was the Wild West and the gold rush. Everybody rushed over there because they knew there were huge portions to be made, and half of people got killed by Indians on the way there! Thats almost to be expected–theres a risk-reward dimension. Theres a huge reward potential in Asia, but also a lot of risks because its not a proven market and has a lot of traditional ones.

But, you know, whenever youre dealing with a situation like that, you can attack it with diversity and take a diverse portfolio approach. One might work, and not all of them have to. So I think thats going to drive consolidation. Rather than 10 people taking total random risks, you want to put them all in one umbrella. So seven can il, but the three that succeed can pay for the seven ilures and then some.

So go broad and hope at least three will survive?

Yeah, and try to go in and roll the dice multiple times, enough times where youll roll some success.

I know youre not involved in development work forThe Sims 3, which is expected out next year. But, how r do you think the concept ofThe Simscan go? Its been around for close to 10 years now.

When you look atThe Simsand how long its been in the market, its still amazing to me that we dont reallsims2 downloadsy have a viable competitor for it–though weve seen some bad attempts to compete withThe Sims. Its obviously a huge category, appealing to a very broad demographic, and the ct that we dont really have a very viable competitor at this point–its a really good sign. But, it feels like were so r ahead of the curve on that franchise, I think as long as we manage the franchise well and keep the quality of the product where it should be, itll last potentially for an entire generation.

Meet one of many critters created forSpore. Is this the ce of success?

SimCity,The Simsand evenSporeseem to revolve around the idea of playing god. Is that something that scinates you?

I think god is kind of a loaded term there. Really what theyre playing with is reality. And because of the ct that were giving players high levels of controls to play with reality, we tend to call them god games.

But these are games in which youre kind of an incompetent god because the system doesnt do what you expect it to do. You dont have omnipotence. And the ct that the world is unpredictable and a little bit out of your control keeps the game interesting.

So I think god is more of a game term and a bit of a misnomer from the role the player is actually in.

You also mentioned during the press briefing that if there was a God, it would have to recognize a level of physics in which you believe humans are actually capable of creating our own colonies. Can you elaborate on that?

According to some physics theories, there are similarities in our universe like black holes and equivalent to our Big Bang. So, there might be micro-universe underneath us, and we can pretty much perceive a point where humans can engineer black holes and create them. In which case, that in ct represents an underlying universe underneath us, so then from that definition, we would be gods. Therefore, I can easily imagine that there was some other intelligence that created our Big Bang.

But that doesnt mean that that God can actually interact with the universe underneath it. Its not a god that can actually look at you, and want you to do certain things, or even have any information go between you. So its kind of a blind god.

Because we arent actually aware that we may have created a colony?

Well, our definition of the word universe is an impermeable thing. If its something that can interact with us, its part of our universe. If its outside our universe, its forever unknowable. And I think for a lot of people, thats where they draw the line between science and religion. If its unknowable, from a scientists point of view, then its religion. So I think a lot of arguments is going to have to do with where that boundary lies.

But from a purely physics point of view, I can imagine humanity having the power one day to create entire universes. Well just never be able to see them or interact with them.

What do you look at when coming up with the concept of a game?The Sims, for example, has its own language, not unlike how J. R. R. Tolkien came up with a new language forLord of the Rings.

A lot of it comes dynamically as youre developing the idea and franchise. Youre basically trying to get a lot of square pegs and putting them into round holes. Usually, a lot of it is trying to work around design limitations. For example, inThe Sims, we always had an issue with how we can have them changing clothes. Its messy to have them open a dresser and hold clothes up and so on. We decided to eventually attack such problems with humor. Now,Simscharacters jump up in the air, spin around, and change their clothes.

From a purely physics point of view, I can imagine humanity having the power one day to create entire universes. Well just never be able to see them or interact with them.

What started out as a design problem became part of the language ofThe Sims, and now even in our advertisements for the game, the characters jump up, spin around, and change their clothes–thats just part of theSimsuniverse.

Or how Sims babies are made, with flowers floating…

Yeah, the way babies are made or if they need a small thing, like a cup or spatula, they always pull it out of their butts!

So we have these things that start out as design limitations, and we actually turn them with humor into landmarks for what that world means. In that way, you know youre in that world. So in some sense, its a bit like an aikido design sense, where you take this force and turn it into your advantage.

Do you try to meld elements like psychology, philosophy, religion and science? What are the backgrounds of your development team?

It isnt so much about looking at their dossier, but more of the personal chemistry. Yeah, we try to get team members that are diverse in their thinking. People work better, too, if you dont have them doing the same exact thing day after day.

We try to put people in small groups of six or less, and have them work in very tight little teams because we found that four or five people work very well together if its the right group of people. And we try to break up the tasks, be it technical or design or production, into the size that the smaller team can approach, and those teams can try and organize around each other.

Something recreational like video games, can spark public outcry around heavy issues like religion–something which youve personally experienced withSpore–and for inciting violence as weve seen with games likeGrand Theft Auto. As a parent yourself, how r do these concerns play in your mind when youre coming up with new game concepts?

I think its the whole question about whether games are appropriate for all ages. We tend to think about games as kid activities, but in ct there are a lot of mature games that are really for adults. And, if we see it as a viable form of artistic expression, thats okay. Its just a matter of treating that as a society, and mostly parental responsibility because you wouldnt show your young kids the movieGodthereither.

I also think games have a social responsibility of sparking discussion. If you look at really good books or movies, one of the most interesting things about them is when people come out of the theater or talk about the book. It sparks interesting discussions about things like philosophy, religion, life. I think games should be able to do that as well. I dont think controversies around a game are necessarily bad if its going to get people to have interesting discussions that they wouldnt have had otherwise.

In a 1994Wiredarticle, you expressed your dismay over the educational system and how you were excited abut having a Nintendo generation reform the educational system. Is that something you still believe in, especially with the emergence of things like cloud computing and social networking sites?

I think people are very naturally incorporating technology into their social life, and it feels like a natural extension of their social landscape. And thats a very interesting thing. Its hard to predict what its going to do, but clearly, its a generation thats comfortable with computers, comfortable with the Internet. And for them, the Internet is almost just a natural part of their body, like our cell phones are to us.

I think the ct that were so naturally incorporating that, and its basically leveraging us in giving us some capabilities we did not have before, its going to be not only unpredictable but also, I think its going to have major transformative effect on things like education.

Eileen Yu ofZDNet Asiareported from Singapore.

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